AEW has done a great job with their marketing campaign in an effort to reach out to existing wrestling fans and to create some new fans.
Their commercials are in heavy rotation on TNT, TBS, truTV and other WarnerMedia platforms but their boldest move to date involves tonight’s Super Bowl LIV.
The company has purchased a full page ad in the official Super Bowl LIV program. Fans who purchase one at tonight’s game will see the ad. The program will also be sold on NFLShop.com so the reach extends beyond the people attending the game at Hard Rock Stadium.
It’s not easy to get ad space in the Super Bowl program but Tony Khan is co-owner of the Jacksonville Jaguars so that may have helped them get the spot.
Check out a photo of the full page ad below.