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  • Writer's pictureCarlos Astorga

The Good Brothers Team With Mila Kunis To Deliver NFT-Backed Cartoon Series ‘The Gimmicks’

The Good Brothers’ cartoon The Gimmicks looks to have new life thanks to former That 70’s Show star Mila Kunis.

Mila Kunis was a recent guest on the hit YouTube series First We Feast’s Hot Ones and said revealed that she will be helping bring The Gimmicks cartoon to life through NFTs and cryptocurrency. The Gimmicks was previously announced by the Talk ‘N’ Shop team in September 2020 and was set to run on Instagram, but now the series will take on a choose-your-own-adventure feel and NFT owners will be in control.

Kunis first explained that her new show, Stoner Cats, hit some speedbumps in a “traditional” television landscape, then explained how she got involved with The Gimmicks and what the plan for the show is now.

“Stoner Cats, we couldn’t get it made the way that we wanted it for the amount of money that it cost to make,” Mila Kunis said. “The animators come out of Pixar, the directors come out of Pixar, it’s this beautiful handmade animation, and it was impossible to get made in the industry as a show. Content-wise, it’s very R-rated, and I don’t know where it would go. I became a fan of the crypto community through my husband because he’s been part of it for so many years, and that’s kinda how I learned about it. And I was like, ‘Well maybe they’ll embrace this absurd idea.’

“So, Gimmicks, for instance, is on a turnaround of every two weeks, and every episode will end on a cliffhanger,” Mila Kunis said. “It’s a choose-your-own-adventure, and our community that owns the NFTs will be able to dictate where the show goes at the end of every episode. And that, we never would have been able to do with the Netflixes or streamers or broadcasts, ‘traditional’ television.”

Are you surprised that The Good Brothers are teaming up with Mila Kunis for The Gimmicks project? Is this a series you’ll be checking out? Let us know your thoughts by sounding off in the comments section below.


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